Positioned at the interface of Marketing, eCommerce and Technology. Bridging the silos between these areas is most challenging, but also most rewarding. This is, where you find me.
Over the past 15 years, my pleasure has been to move digital Marketing to the forefront of sales. To make digital Marketing accountable for sales success. I´ve also driven the development of indirect eCommerce sales (= Online Travel Agencies – OTAs). Both airlines as well as travel agents need to embrace technology. All players, all sales channels need to embrace technology. They all may have to become tech companies. In the airline industry, the big change speaks 3 letters: NDC = New Distribution Capabilities. A Retail Perspective to airline sales. A state-of-the-art tech platform. A Personalization engine. And a bit more.
Rolf Thomke
