About the KI Start-up Bootcamp

The award

for start-ups

For the first time, we will be evaluating and honouring AI start-ups and their submitted cases together with a renowned jury as part of the Marketing Tech Summit 2024.

Idea

Idea

We invite innovative start-ups in the field of AI for marketing, sales or service to submit their pilot customer cases. The aim is to provide inspiration and impulses among the overwhelming number of tools and the challenges of using AI at the Marketing Tech Summit.

Evaluation

Evaluation

For our KI Start-up Bootcamp, we have put together a top-class jury to evaluate the submitted cases (8 to 10 pages). We are focussing on start-ups that are no more than 8 years old and have at least one pilot customer.

Application

Application

The jury will select its top 4 start-ups from all the applications. The finalists will present their cases at the Marketing Tech Summit in Berlin on 9 October 2024 - in front of around 400 CMOs and marketing executives. Each finalist team will also receive 2 free tickets to the summit, a trophy and an official seal for further use.

Our Jury

The best

in MarTech & AI

Together with our top-class jury, we evaluate all submitted pilot cases according to a two-stage selection and evaluation process.

Dr. Ralf E. Strauß

Dr. Ralf E. Strauß

Managing Partner & Founder

Nina Ireen Haller

Nina Ireen Haller

Board member

Jens Polomski

Jens Polomski

AI expert

Maike Abel

Maike Abel

Digital & Corporate Marketing Director

Kai Schmidhuber

Kai Schmidhuber

Managing Director Customer Interaction | E-Commerce & Digital

Dr. Thomas Schwetje

Dr. Thomas Schwetje

Mitglied der Geschäftsleitung, Leiter der Direktion Digital & Customer

Alexander Almerood

Alexander Almerood

Director Marketing & Sales

Clemens Bauer

Clemens Bauer

Director E-Commerce

Carsten Cramer

Carsten Cramer

Geschäftsführer Marketing

Moritz Klämt

Moritz Klämt

Leiter Global Media & Digital Marketing

David Walker

David Walker

CEO

Application

Submit your

AI case now

Download the application documents.

Information & Application Process

Information & Application Process

Download the application documents and further information now.

Application Mail

Application Mail

Please send your individual application by e-mail to MarketingTechLab GmbH (anja.ehrke@marketingtechlab.de) – Deadline 16.08.2024

Content of the application:

Presentation of the AI start-up & AI tool & Short, concise presentation via PPT on max. 10 pages (presentation of company/team & statements on each individual evaluation criterion so that the jury can evaluate it)

Timeline

Timeline

The deadline for submitting pilot cases is 16 August 2024. The jury will evaluate the submissions on 5 September 2024. Finalists will present their pitches at the Marketing Tech Summit 2024 on 9 October, where participants will vote live.

WHY YOU SHOULD TAKE PART

YOUR

ADVANTAGES

Free participation in the application process

Free participation in the application process

Participation in the KI Start-up Bootcamp is completely free of charge. Each finalist start-up will receive a free ticket for the Marketing Tech Summit 2024. In addition, MarketingTechLab GmbH, as the organiser of the bootcamp, will donate to the adhoc initiative #WeAreAllUkrainians for the #BringBackTheKids project for every submission.

Big stage, media presence & reach

Big stage, media presence & reach

Participating start-ups will have the chance to present their ideas to top decision-makers in a separate plenary session. Around 400 CMOs, marketing decision-makers and experts will be present as participants at the Marketing Tech Summit 2024. In addition, the finalists will be presented in a special webinar episode of the Marketing Tech Leadership Series, which is aimed at around 800 CMOs and heads of marketing and online/digital marketing. This provides an ideal opportunity to attract future clients and supporters. Accompanying PR measures as part of the Marketing Tech Summit 2024 and increased reach through LinkedIn postings round off the benefits for the start-ups.

Mentoring, feedback & inspiration

Mentoring, feedback & inspiration

Participating start-ups have the opportunity to receive mentoring from one of the jury members. In addition, they will receive valuable feedback from the renowned jury, which consists of top marketing decision-makers. Inspiration and exchange with other participants of the Marketing Tech Summit 2024 are also provided, which offers the chance to make valuable contacts and develop new ideas.

Read more

All about the

KI Start-up Bootcamp

Evaluation criteria


  • Application Scenario & Use Cases
  • Degree of innovation /USP or highlight of the application or of individual elements
  • Previous customer feedback (references)
  • Degree of integration at data and process level
  • Data protection and security & ethics
  • Scalability / capability
  • User friendliness / UX
  • Degree of personalisation and segmentation (goal: hyper-personalisation)
  • Future topics

Please send your application to anja.ehrke@marketingtechlab.de
We are looking forward to your case!