The trade fair of the future no longer just sells square metres.
It builds knowledge ecosystems: it connects people, companies, technologies, and knowledge … complementing the in-person interaction at a trade fair. It understands which topics matter to each community, which contacts are relevant and which business opportunities might arise – before the participants even start looking for them. A temporary event is transformed into an intelligent ecosystem that operates all year round.
Agents research markets, identify relevant companies and experts, curate content, initiate contacts and continuously create new value for exhibitors, visitors, and partners, including intelligent matchmaking.
“Agentic Fair – Orchestrating the Future of B2B Commerce and Knowledge Ecosystems” demonstrates how AI agents will fundamentally transform the role of trade fairs – and how trade fair organisers can shape the transition from being mere providers of exhibition space to becoming intelligent orchestrators of their own knowledge ecosystem.
Unlock expert insights and download the whitepaper to get started.
The future of the trade fairs isn’t just bigger … it’s smarter. AI-Agentic. And it starts now.
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Our expert
Dr. Ralf Strauß
„AI and a multitude of applications in MarTech and SalesTech will shape the future of data-driven customer interaction. Dr Ralf Strauß is Chairman of the CMO Community, Chairman of the Digital CMO Community, Chairman of the Board of the European Marketing Confederation (EMC), former President of the German Marketing Association (Deutscher Marketing Verband), and Managing Partner of Customer Excellence GmbH.
